Jewels that tell about you, about me

Founded in Novara in 2024 by Federica Gualerzi, Soboe is a digitally-native brand born from the desire to create something of its own, with a strong connection to my greatest passions: design and accessories. Soboe's story is rooted in creativity and the desire to always push the envelope, to always feel empowered to make every dream come true.

I've always believed that the most authentic emotions deserve to be celebrated and represented with pride, each in their own way. This is mine.

the drawing

It all began with my passion for drawing. I've always loved giving shape to ideas, creating something that wasn't there before. Every piece of jewelry is born this way: from a sketch, from an intuition, from that moment when I imagine something new and can't wait to see it come to life.

The first models

After a lengthy search for suppliers, I found someone interested in realizing my designs and finally making them a reality. Within about five weeks, the first models of what would become my first earring collection arrived.